MULTAN —  Pakistani model and social media celebrity Qandeel Baloch has been murdered allegedly by her own brother in Green Town, the outskirt of Multan, the News International reported.

According to the media reports, Qandeel Baloch’s father informed the police that his daughter has been strangled to death by his son.

“Qandeel was killed by her brother over honour in Muzaffarabad’s Green Town area,” the area’s RPO told Geo News.

The murder took place when Qandeel was sleeping at her house in Muzaffarabad, her parents said in a statement recorded to the police.

The parents were sleeping on the rooftop.

There were no signs of bleeding and she seemed to have been strangled to death, CPO Multan said. Her body will be sent for a postmortem.

The accused identified as Waseem fled the crime scene, police said. Police has sealed the house and is gathering evidence.

The model seemed to be troubled in the last few days, Geo News Multan Bureau Chief said. “The last I called her for an interview, she was crying on the phone,” he said.

The model girl was staying in the native town since a day before Eidul Fitr.

Qandeel Baloch had earlier claimed she was receiving death threats and had sought security. However, following “no response” from the interior ministry on her application for getting personal security, social media starlet Qandeel Baloch was planning to settle down abroad after Eidul Fitr, citing security threats in the backdrop of her recent scandal with Mufti Abdul Qawi as the reason.

More than 500 people are killed in Pakistan each year in so-called “honour killings”, usually carried out by members of the victim´s family meting out punishment for bringing “shame” on the community.