Clarion India
NEW DELHI — Aamir Khan and Kiara Advani recently collaborated for the first time on a bank commercial, however, it did not do well with the netizens and it has led to an uproar on social media for allegedly hurting Hindu sentiments.
Reacting to the bank commercial, Madhya Pradesh Home Minister Narottam Mishra on Wednesday said Bollywood superstar Aamir Khan should stay away from advertisements and acts which hurt religious sentiments.
The advertisement shows Khan and Advani as newly-weds travelling back from their wedding and discussing that both of them did not cry during ‘bidaai’.
The ad further shows the couple reaching the bride’s house and the groom taking the first step into the house, as against the traditional practice for brides.
Talking to reporters here, Madhya Pradesh minister also said Aamir Khan should do such advertisements by keeping the Indian traditions and customs in mind, reports PTI.
Mishra said, “I have seen actor Aamir Khan’s advertisement for a private bank after receiving a complaint. I request him to do such advertisements by keeping the Indian traditions and customs in mind.” “I do not consider it appropriate. Such things about Indian tradition, customs and deities keep coming, especially about Aamir Khan. The sentiments of a particular religion are hurt by such acts. I believe he is not allowed to hurt anyone’s sentiments,” said the minister, who is also the state government’s spokesperson.
In August this year, there was a controversy over Zomato’s advertisement featuring actor Hrithik Roshan, following which the online food delivery firm withdrew it.
Priests of the famous Mahakaleshwar temple in Madhya Pradesh had objected to the advertisement, claiming that it offended Hindu sentiments.
(With agency inputs)
